An employer brand is a complex concept based on various intangible factors, including perception, image versus identity and the ability to differentiate between them. In a nutshell, an employer brand represents the degree to which the image of a company projects it as an employer of choice. Read More..
Cover Story - Employer Branding
Unless you have a strong internal employee value proposition, whatever else you do to create an employment brand will be meaningless if you do not have a strong employee advocacy. Your employee value proposition is essentially why people come and work for your company. Read More..
In the past, employer branding has been synonymous with marketing and advertising, but at InMobi we have shifted it to a HR practice that looks into Employee Value Proposition, Unique Employee Advocacy, creating a common culture and sense of belonging. Read More..
Employer brand is no longer a managed activity controlled by functions like Marketing, Communications or HR. The Corporate web page or the Careers page is also not the cornerstone of the brand. The power of social and technology has ensured that it is a more accessible and open arena. Read More..
The traditional siloed approach to managing the attraction, engagement, and retention of talent is out of date and out of step with todays candidate and employee needs. More needs to be done by organizations to facilitate cross functional leadership of the employer branding function to ensure a more cohesive approach. Read More..
Employer brand is not about projecting the brand to current and potential employees. Real brand management is all about working with other functions, persuading skilled and powerful people to do things differently because, you, the brand manager, have the responsibility to deliver a coherent offer and rationale across the whole customer or employee experience. Read More..
Employer branding is also about flaunting the employees positive experience & journey with the organization. The organizations should leverage the social media platforms to capture the employee testimonials to their advantage. After all, the employees are the most active and effective brand ambassadors who contribute to the organizations stable future. Read More..
Pick of the Month
In the process of empowerment what really matters is the empowerment experience on the part of the individual job incumbent. Management practices are only one set of potentially empowering conditions, and because those practices may empower employees but will not necessarily do so the focus should... Read More..
It is trite law that for termination in breach of section 25-F of the Industrial Disputes Act, 1947 reinstatement need not necessary follow and compensation may be an appropriate measure of relief. Gaukaran Yadav vs. State Chattisgarh and others.... Read More..
A week after employees complained against IT major Cognizant for pink-slipping them, techies in Tamil Nadu are forming a union. More than 100 software professionals have signed up as members. Read More..
Employees in IT campuses across the country are rallying together against company managements intent on sacking them. The National Democratic Labour Front (NDLF)s IT Employees wing is planning to approach the Madras High Court against what it calls... Read More..