Frontline job demand falls by 17.5: Report

Frontline job demand falls by 17.5

Better Places Frontline Index Report reveals  that the demand for frontline jobs in India has decreased by 17.5% in FY23, with 6.6 million jobs created compared to 8 million in FY22. However, the participation ratio of women in frontline jobs has doubled from 3% to 6% between FY22 and FY23.The report also highlights the changing landscape of industries employing frontline workers and salary trends.

“We are seeing what I call ‘The Great Variable-isation’ trend. Because of cost pressures, enterprises are looking to make costs variable, which has led to a spike in the hiring of gig workers. This is slowly becoming the norm for most enterprises,” Pravin Agarwala, Co-founder and Group CEO of human capital management platform BetterPlace, told Moneycontrol.

This trend sees enterprises looking to make costs variable, leading to a spike in the hiring of gig workers.The report also reveals that women’s average monthly salaries in FY23 were 20.5% lower than the industry average, except for Manufacturing and Logistics & Mobility sectors.

Also read: No salary for 18 months, HEC union to protest in Delhi

The Logistics & Mobility sector has replaced e-commerce as the highest employment industry for frontline workers in FY23, with demand increasing by more than 111% between FY22 and FY23.E-commerce demand has fallen by 52% since last year but remains the second-largest employer, contributing to 33% of total jobs.

The average monthly salaries of frontline workers decreased by 4.5 percent to reach Rs 21,700 in FY23. While Logistics and Mobility contributed the most to the demand for frontline workers, the average monthly salaries in this sector decreased by 18 percent. However, integrated facility management (IFM) and information technology (IT) not only recorded the highest monthly average salaries at Rs 25,700, but salaries in this sector increased by 17 percent as compared to FY22. The most popular job roles in this sector include Sales/Business Development, Technician, Customer Care and Marketing Executive etc, according to the report.

The average monthly attrition rate for frontline workers in FY23 stood at 15%, with peaks reaching 23% in November, at the end of the festive season.

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