boAt appoints Charmie Awasthi as CHRO

boAt appoints Charmie Awasthi as CHRO

Imagine Marketing Limited, under its flagship brand “boAt” announced the appointment of Charmie Awasthi as CHRO apart from other senior level appointments.

Prior to this appointment, Charmie was associated as AVP – Human Resources/Business HR Head – National Entertainment & Digital Ventures (VOOT) with Viacom18 Media Private Limited for about 5 years.

Also read: Commercial educational work would be ‘industry’ under I.D. Act: Gujarat HC

Charmie Awasthi, brings with her a rich professional experience of over 17 years with media conglomerates like Viacom 18 and Zee Entertainment. During her professional career, she has partnered with & consulted business leaders on People Strategy and Practices to enable organizational growth and development. She specializes in Organization Design, Leadership Development, Change Management, Coaching & Mentoring and Performance Management.

Speaking on the appointments, Vivek Gambhir, CEO, said“Over the years, under the inspiring leadership of Aman and Sameer, our co-founders, the company has been successful in rapidly scaling up the business and delivering profitable growth. For our next phase of growth, we are elated to expand our team and welcome dynamic and talented leaders who will help us chart the way and take Imagine Marketing to the next level. As we grow, we will continue to scout for great talent to add across multiple functions.”

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