SIX KEY : Employee engagement trends of 2023

The business landscape has been evolving, and it is becoming imperative for the HR professionals, together with the leadership of the organisation, to rebuild and reenergize employee engagement initiatives to match the pace of external change and stand out as an Employer of Choice. There has been a greater focus on employee engagement in recent years, not only because of higher attrition rates but also because companies want to attract the best talent from the market and build a strong Employee Value Proposition (EVP). In their attempt to have a holistic approach, organisations have been trying to adopt an evolved model to engage with the employees in various ways and levels. These innovative measures resulted in some key trends in 2023, which are as follows :

Personalised Wellness and Wellbeing

Given the political instability globally and also since the pandemic outbreak, organisations have become acutely aware of the need to support employees in various ways to combat mental pressures, precariousness, and turmoil. The intent of care from the employer’s end is an attempt to offer greater emotional and mental health by way of giving on-demand and varied initiatives support across diverse needs. Companies have introduced newer support measures in their programs catering to Physical, Mental, Social, Spiritual, Environmental and Financial well-being aspects. In some cases, even the parents and family members of the employees are included to achieve the true impact of their programs. In-office programs are no longer the only way to deliver these programs; rather, they are offered at will and through counseling if an employee is observed to be in need at the pre-assessment stage proactively.

Hyper-Flexibility

They are offering freedom in work time and place, which is further...

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Raj Tanwar

is HR Head, Advantage Club

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Raj Tanwar

is HR Head, Advantage Club

April 2024

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