Employer branding can be both External and Internal. Internal branding aims to create better employee experiences thereby fuelling employee motivation and engagement, increasing employee retention, and boosting overall productivity.
Author - Saroni Bhattacharya
A thoughtful HR Leader with more than 19 years of experience in developing and aligning HR Strategy with Business goals. Saroni Bhattacharya is currently working in Gainwell Commosales Pvt. Ltd. and leading the HR team. She has experience across various industries like Retail, Telecom,BFSI, and before joining Gainwell she worked at Aditya Birla Fashion and Retail Ltd.
Originating from Late Latin potentialis, meaning “power” Potential generally refers to a currently unrealized ability. Since time immemorial, the concept of ‘human potential’ has fascinated both practitioners and leaders alike. Though it is believed that it is the potential that sets the upper...
Measuring employee experience through surveys and other platforms provide data for preparing a framework and driving all work practices in line with them.
