To have leverage of Gig economy, treat and train them in same way

To have leverage of Gig economy, treat and train them in same way
For different categories, the motivation and drive is different. While for categories B and C, the immediate income is the primary motivator, and this is helped by the fact that there are opportunities in Gig economy. Also, the process of getting hired is faster and smoother in case of Gig worker as compared to a full time worker.

The rapid and evolutionary changes driven by technology, social changes and accelerated by the Covid pandemic have resulted in changes in the “Work, Workplace and Workforce”. One of the themes in this regard is the emergence of the ‘Gig Workforce’ – not as a transient feature but as something that will grow in future. Underlying this trend is the need for organisations to be flexible and able to pivot their business model in line with the contextual changes taking place.

The rapid change in business model needs

a) Skills and Competencies which are very specialized and/or rare : To navigate a particular phase or to drive the industry, organisation would need to have skills which are unique and specialized. Many a time, the individual may not want to be associated with the organisation full time or possible that the organisation may not able to afford the cost of employment of the expertise.

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Dr. D. Prasanth Nair

Co-founder at Asynithis (Indus Partners), Mumbai

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Dr. D. Prasanth Nair

Co-founder at Asynithis (Indus Partners), Mumbai

July 2022 Issue

Building Better Work Culture -July 2022

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