Breaking the gender stereotypes in logistics industry

Breaking the gender stereotypes in logistics industry

Logistics is one of the fastest-growing sectors in India. The sector encompasses various activities such as transportation, warehousing, packaging, and inventory management. It has been considered a male-dominated industry for a long time which is far from reality. Women have been breaking barriers in various industries, and logistics is no exception. In this article, we will demystify some of these preconceived notions.

There are several factors which have led to this misconception. Firstly, there is involvement of physical labour in few profiles. However, with the advancement of technology, the logistics sector is evolving. Technology is transforming the industry and the hindrance of physical labour is minimised thus, tremendously increasing women participation. Secondly, the sector has been traditionally male-dominated, and the lack of female representation earlier has discouraged women from pursuing careers in the field. The societal norms and gender biases often make it difficult for women to pursue careers in this sector. Thirdly, the sector has also been assumed to have long and erratic working hours, which make the women believe that they cannot balance their personal and professional lives. Ecom Express ensure work life balance by giving flexible working hours wherever possible. In our Hubs, PPCs and Fulfilment Centres, our workforce works in shifts which make it easier for everyone to manage their time efficiently.

Ample opportunities for women

The logistics sector offers numerous opportunities for women to establish themselves as leaders. For instance, women can work as logistics managers, transportation planners, and inventory control specialists. Women can also work as drivers, warehouse workers, and delivery personnel. The sector offers numerous opportunities for both skilled and unskilled workers, and there is a growing demand for female workers in the field.

Also read: How the corporate world is providing women with a better workplace

Automation and digitalization in the sector are making work less physically demanding, allowing women to use their technological skills and excel. Additionally, the sector is becoming more customer-focused, and women’s empathetic nature acts as a catalyst in customer service roles.

Challenges faced by women

While the logistics sector offers several opportunities for women, there are challenges stated above that women face in the industry. The lack of female representation in the sector may make it difficult for women to establish themselves and progress in their careers. Women may face gender biases and discrimination in the workplace. It is crucial to create a gender-inclusive work culture that values diversity and inclusivity. Additionally, companies should provide a safe and supportive work environment for women, which can help them overcome the challenges they face.

While improvements are being made consciously to recruit a more diverse workforce, it is equally critical to place an emphasis on hiring women in roles that empower and support other women.

Ways to promote women participation

 There are several ways to increase the participation of women in the logistics industry.

  • Promoting education and training: Encourage girls to seek education and training in supply chain management and logistics by offering scholarships, mentoring, and career assistance programmes.
  • Encouraging gender diversity: Businesses in the logistics sector should promote gender diversity by giving women equal opportunity and career advancement. This can be accomplished through fostering a welcoming and inclusive work atmosphere.
  • Addressing gender biases: The industry should address gender stereotypes by promoting women as qualified leaders and professionals in logistics. Campaigns for awareness, gatherings, and mentoring programmes are good.
  • Flexible work arrangements: To recruit and retain women in the industry, businesses should provide flexible work options like work-from-home opportunities, part-time positions, and flexible schedules.
  • Support for maternity and childcare:In order to help women reconcile their obligations to their families and their jobs, businesses should offer support for maternity and childcare. These can include breastfeeding rooms, creche, paid maternity leave, and childcare services available on-site.
  • Networking and mentorship: Networking and mentoring programmes should be developed for women working in logistics to help them connect with other professionals in the field and offer advice and support as they attempt to enhance their careers.
  • Programs to empower women: Businesses can also run programmes to empower women that emphasise leadership, communication, negotiation, and other soft skills for their professional development.

Overall, fostering an environment that is welcoming and encouraging, offering training and career counselling, and addressing gender stereotypes can all contribute to a rise in the proportion of women working in the logistics sector in India.

Conclusion

 While improvements are being made consciously to recruit a more diverse workforce, it is equally critical to place an emphasis on hiring women in roles that empower and support other women. It is crucial to keep emphasising on the rewarding career opportunities and benefits that this sector has to offer if we want to attract more women workers. The only way the industry will be able to attract the right talent is by appreciating diversity and showcasing the breadth of opportunities available for women.

Women have been breaking barriers and establishing themselves as leaders in the field. The industry offers numerous opportunities for both skilled and unskilled workers. With the sector’s evolving nature and growing demand for female workers, women should continue to pursue careers in logistics industry and establish themselves as leaders.

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Manju Dhawan

Co-founder at Ecom Express Ltd.

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Manju Dhawan

Co-founder at Ecom Express Ltd.

June 2024

Work Culture: Decode & Drive - June 2024
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