Article (April-2018)


The Life of Y

Debashish Sengupta

Designation : -   Publisher

Organization : -  SAGE Publications India Pvt. Ltd.


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If you want to know about Gen Y in totality, go for this book. Debashish makes you travel and take deep dive to understand about this forceful, energetic, innovative and fast generation, going to lead the business, society and country. Caselets have made the book interesting, difficult to leave in between, once you start reading.
The work indicates how much depth the author commands on the subject. In this book Dr. Debashish Sengupta describes the typical millennials, how leaders can engage and develop this important and abundant group, and what the future will look like when nearly 75 per cent of the workforce will be composed of this interesting and unique generation. Think about it. What are the chances that the typical current CEO, likely a baby boomer, is well positioned to identify all the crucial characteristics of the organizations’ future leaders? And, should that CEO be joined in picking those CEO characteristics with a board filled with people in his or her age demographic?
This is where you will find the book absolutely invaluable. Based on years of research, Dr. Sengupta takes us on a journey through the depiction and many narratives about millennials, helping us understand them, their hopes and dreams, quirks and challenges. And if you are a millennial and read this book, it may help you understand yourself and your own generation in ways you had never contemplated. It helps bursting the myths about Gen Y. It is an essential read for all organisations managers who deal with people issues.