Article (March-2021)

Articles

SOFTENING THE EDGE

Mimi Nicklin

Designation : -   Bestselling Author

Organization : -  Softening The Edge, Dubai

01-Mar-2021

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Empathetic influence is this decade’s most critical human and scientifically validated skillset. The ability to connect authentically as people has the power to not only change our business environments, but to chage the shape of our world.

So here it is. Softening the Edge contains stories and cases that many will recognise because, although much of it is based on author’s experience over the last fifteen years that she has spent working around the world. The Empathy Gap is not just a social issue, it’s a business issue, a corporate issue, a brand issue. It’s an issue all can address and then do better business based on doing so. Does your business have an empathy deficit? Is your business facing an economic or social crisis? Do you want to motivate the new generation of employees, keep the top talent and create meaningful relationships with leading clients, brands and business communities?

If you answer yes to any of these questions then Mimi Nicklin’s Softening the Edge is a must read.

We are industries of people, for people, and our ability to connect with each other is our ability to win. With empathy levels in consistent decline for thirty years, it is time to stop and consider the impact. Not only for team health and business profit but arguably for the future of our civilisation. We are wired to empathise both for individual and ground success, and allowing the deficit of this skillset to continue to rise creates a dangerous social situation for us all.

In author’s worlds, “I feel that this book wrote me, rather than the other way around. Softening the Edge focuses on something I have been passionate about for my entire career-the sustainable wellness of our workforce, treating people with kindness and decency, and the future of effective leadership that sustainably promotes human values as well as the financial value of every business. It addresses the Global Empathy deficit from within our organisations, based on my own experiences leading teams around the world, and inspired by the turnaround story in my current organisation. The book focuses on the point where humanism and capitalism meet and is a passionate propagator of my own ‘principles of people’ that I practise every day.”

This book is a step in looking at when we might do now, before it’s all just a bit too late.