(PTI): FMCG major Procter & Gamble India on 21st Feb. announced the launch of ‘Lead With Care’ programme to support its employees who are caregivers to children with disabilities and special needs.
This programme will enable employees to avail early preventive care and treatment for children impacted by specific neurodevelopmental, cognitive, behavioural, or physical impairments, said a statement from the company which owns brands such as Ariel, Vicks and Head & Shoulders.
“The programme includes medical coverage across diagnosis, doctor consultations, treatment, cost of medicines and devices, and builds on top of the existing medical support the company extends to all its employees and their families, including employees of the LGBTQ+ community,” it said.
Additionally, the company will facilitate specialised and trained day-care support via certified partners and shall provide an employee assistance programme (EAP) available 24×7 to all employees and their families to navigate this journey.
This ‘Lead With Care’ programme will be effective from April 1, 2023, it said.
Srinivas P.M. – Head, Human Resources, P&G India Subcontinent said, “At P&G, CARE is the cornerstone of our people policy – CARE for our people and their families. We have undertaken deliberate efforts to prioritize their health and well-being, which is yielding visible results. Several studies indicate that early diagnosis and treatment of disabilities can positively impact the long term. With ‘Lead With Care’ our endeavour is to help our people avail early-stage medical and care interventions for their children, which can significantly impact their growth and overall quality of life. We also understand that this can be a challenging phase for our people, and therefore are extending our Employee Assistance Program to get the necessary help in their journey. This is in line with our philosophy that prevention is better than cure. We believe that only when our people and their families are truly happy and healthy at their core, is when they will be able to bring their full selves to work. With this, and several other initiatives, we continue to Lead With Care.”
Under this Procter & Gamble India will provide medical coverage for over 10 types of treatments, including diagnosis, consultations, treatment, cost of specialised devices and medicines, for eligible dependent children up to 18 years of age.
“These focused interventions range from medical devices to cognitive therapy, speech therapy, occupational therapy including neuro rehabilitation, prostheses/ orthoses among others,” its said.