There are plenty of inspirational stories around successful organisations creating a cohesive company culture that thrives. However, with the majority of employees feeling that their organisations don’t promote strong company culture, it becomes imperative to learn about the ways to create a vibrant culture which can act as a common binding glue for its employees.
- Culture has to be created through a structured approach by the leaders & can’t be left to chance
- Right culture has to be aligned to the organisations Strategy and compliment it through its different leavers of implementation i.e. structure, values, processes & its leadership style
- Culture is the personality and heartbeat of the company
- To make the culture thrive, the company must work on defining the set of values that represents its spirit & imbibe it in all processes
- Open communication is a must be encouraged and employers must look for culturally fit candidates
- Consistent efforts must be made to promote a healthy workplace culture
An organisation isn’t just a place where people come to work, it’s a place where ideas are created, conceptualised and finally put to action to bring results. However, without fostering a right culture and aligned leavers it can become challenging to drive the organisation in one direction. Studies have revealed that is a clear connection between employee engagement and company culture. A non-enabling company culture can lead to lack of interest, dissatisfaction among employees and higher attrition, which have a direct linkage to organisational bottom-line and its success.
Company Culture – What is it?
The culture of an organisation is the common, consensual, integrated set of perceptions, values & purpose that all employees share while working within it. Every business needs to creates its own unique culture relevant to its visions and missions. Creating a positive work culture within the organisation can help in increasing:
- Job satisfaction
- Creativity and innovation
- Employee retention
A Strong Company Culture – How to Build One?
Define the Company Culture
Before anything else, it is crucial to lay the foundation on which the culture of the company will be based. It certainly includes the values, vision, mission and goals and every decision within the company. The company must outline the environment it wants to foster and how it aims to propel forward. Here are some things to consider:
- What purpose does the business serve? What is the unique offering to the customer – The core Strategy
- Identifying the dominant characteristics that are needed to enable business’s strategy
- How do the characteristics translate to Structure, Processes, Metrices & Values?
- What’s required – a formal environment or a casual environment?
- What are the characteristics desired in employees and how is the organisation communicating & reinforcing them?
Right culture has to be aligned to the organisations Strategy and compliment it through its different leavers of implementation i.e. structure, values, processes & its leadership style
The key pillars of the workplace culture need to be identified first and then, should be executed properly to bring the desired results.
Engage and Motivate Employees
At the core employee engagement happens when the employees see the organisation investing in their growth, development & providing an environment where they are able to align with the purpose. Engagement and motivation require a clear chalked out People strategy and an environment with certain level of care, especially from the leaders. Managers must take time out every day to sit with their fellow teammates and get to know them better. They must have a clear picture of their goals, desires, ambitions, etc. to understand what makes them tick and motivate them toward the right direction aligning those with the business’s goals. When employees are cared for, they feel motivated to contribute their part towards the organisation. It helps them get more involved and in turn, helps the business to prosper.
As far as building the culture of the company is concerned, promoting open communication is vital. Culture thrives when there is mutual respect and understanding of the company’s values, mission and vision. Thus, it becomes important that an environment is created where praising and healthy criticism are part of everyday activities. Employees must be able to have respectful and meaningful conversations without victimising anyone. This creates a positive approach to people’s work and helps them feel inspired and learn faster.
Cultural Fit Must be a Priority
In a tight labour market, work background and skills may win it for the candidates, but businesses must keep the company culture in mind during the hiring process. While skills, knowledge and work experience are important, finding a culturally fit candidate can bring greater rewards in the future. Hiring is a long-term play and skills can be learnt within the scope of a few months. But, if the candidate fits the culture and enhances its purpose, that’s something which is hard to find and must not be let go in neglect.
It requires consistent efforts to build the desired workplace culture. Building a solid culture is only possible when the entire organisation works as one. It isn’t just about the human resources but about everyone involved in the workplace—a group of passionate people.