Tier 2 city people prefer HR policies & CSR work over pay from employment perspective in India: Survey
‘Mahindra Good Business Study’, involving over 2,000 respondents across ten tier 1 and tier 2 cities findings reveal that from an employment perspective, tier 2 cities look beyond pay and benefits and focus on HR policies and CSR contributions when defining a good business.
The survey aims to better understand their perception of what actually makes for a good business and how this shapes their expectations and decision-making as potential consumers, investors and employees.
Out of these 10 metro cities, survey included, six are tier 1 cities which include Delhi, Mumbai, Bengaluru, Chennai, Ahmedabad and Hyderabad while four are tier 2 cities which include Coimbatore, Chandigarh, Jaipur and Lucknow.
"The wider role, purpose, and meaning of what constitutes 'good business' has never been more relevant than today. A company's social and community impact is being discussed as loudly and frequently as its balance sheets; as and by more people than ever before. I absolutely believe that these broader, more inclusive expectations - whether from customers, shareholders, employers or other members of society – can be perfectly compatible. The principle role of business leaders today is to find that mutually beneficial, common ground – for me that is the essence of good business,” said Anand Mahindra, chairman, Mahindra Group.
The findings show that from an employment perspective, tier 2 cities look beyond pay and benefits and focus on HR policies and CSR contributions when defining a good business. As employees, while financial performance is the top criterion for both tier 1 and tier 2 cities, tier 2 respondents are also more likely to look at other criteria such as climate change agendas, HR policies, and community and CSR contributions than tier 1 cities.
Also, when it comes to selecting or rejecting a job, tier 2 cities are more inclined to reject a job offer if they did not consider the business to be a good one compared to their tier 1 counterparts.
The findings are based on research fieldwork conducted by Innovative Research Services (India), Mumbai, through telephonic interviews with 2,089 respondents in 10 metro cities. Respondents were a representative sample of people from the above cities aged between 18-65 years.