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white-collar employees enters gig market

WHITE-COLLAR WORKFORCE

 

India Inc is getting to like the gig model of white-collar workforce. More companies are keen to hire part-timers, freelancers and flexi-time talent. Companies expect to see independent talent comprise over 15% of their workforce in the next 5 years, according to research from Flexing It, a gig platform. The research findings are based on its report 'Crafting a Strong Freelancer Value Proposition', that had responses from over 50 organisations and over 560 freelancers, exclusively shared with ET.

 

Chandrika Pasricha, Founder & CEO, Flexing It: "Over 90% of both organisations and consultants agree on the strategic value and impact of freelance talent. The best consultants are highly sought-after experts who are helping organisations drive business priorities."

 

WHO IS HIRING


93% organisations now show a high degree of comfort to leverage flexible talent for strategic work and carve out the roles and responsibilities clearly

 

53% of the consultants surveyed have been freelancing for less than 2 years

 

41% women freelancers work remotely and 71% work on a part-time basis. This makes independent work a core strategy to reverse India’s falling Labour Force Participation Rate (LFPR) for women

 

39% freelancers work for large multinational companies while 15% work for start-ups

 

79% have more than 10 years of experience; 33% have over 21 years of experience

 

90% of the projects that freelancers worked on were of strategic priority

 

ROLES IN DEMAND

 

Consulting and strategy for small projects

 

Industry expertise (for example, solving supply chain problems for e-commerce)

 

Newer age skills (UI/UX), analytics and data science

 

For core support functions like HR (diversity, HR processes, finance and legal)

 

HOW COS HIRE FREELANCERS


Currently business teams are driving the decision and process to hire freelancers (64%), on an as-needed basis, and with limited involvement of HR

 

Referral (networks) is the number one source of talent/projects, with flexible talent platforms rapidly emerging as a key source (20%) and a channel that is expected to grow meaningfully in the coming years

 

PAYMENT MECHANISM A CHALLENGE


31% freelancers don’t get a premium over permanent employees despite the lack of other benefits

 

34% of the organisations surveyed said incentives or rewards were provided to consultants while only 20% of freelancers quoted receiving such benefits

 

40%+ freelancers indicated that they do not get nonmonetary benefits; Disparity in perception as 75% of business leaders said benefits were offered

Source: ET