Article (November-2021)


How can HR build a robust brand for Organisation

Praveen Narwal

Designation : -   Head - Human Resources

Organization : -  Ikokas Digital Technologies


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Human Resources aren't the first thing that comes to mind when most people think about branding. What comes to mind instead are slick advertising campaigns and instantly recognizable logos that promise value and quality as well as an appealing image or persona to consumers.

Consider Google, Coca-Cola, and Apple when considering the world's most successful brands. There's another thing these brands have in common if you look closely. These brands have been recognized as "Best Place to Work" with strong company culture and highly engaged employees.

Companies with high levels of employee engagement are more productive, more profitable and less likely to experience employee turnover and retention. Employees who believe in the organisation they work for have higher productivity and add value to brand proposition. However, they can also serve as brand ambassadors for their organisation's products or services.

Your current employees are a reliable source of information to the potential candidates and hence, marketing or marketers are not the only ones in building your brand reputation alone. Human Resources now embrace the new role as internal brand builders. We have listed down a few of the aspects that HR embraces to build a robust brand value for your organisation.

Streamlines on-boarding process

The first impression lasts and it goes a long way. The employee witnesses and observes a lot about the organisation in the first few weeks. HR today is adopting new method and technologies to create a smooth on-boarding experience for employees. Technology and processes that streamline employee on boarding are becoming increasingly important to many companies. New hires at Facebook, for example, receive important documents and required devices before their start date. As a result, on the date of joining employees save time from enrollment processes.

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Praveen Narwal - Head - Human Resources, Ikokas Digital Technologies