DIGITAL CULTURES – Magic of the Mind

The business case for diversity has never been more front and center than it is now. Basic economic theory suggests that consumers will correct for a companys lack of diversity by simply not spending money there-making slow-to-change organizations extinct.
The business case for diversity has never been more front and center than it is now. Basic economic theory suggests that consumers will correct for a companys lack of diversity by simply not spending money there-making slow-to-change organizations extinct.

Organizations substantially exist. So do cultures. And Leaders. They integrate to help influence cultures. As organizations grow so do cultures. Structures bind them together. Rewards drives behaviors. Yet growth in organization and development of a culture does not mean similarities or incongruent aspects of the culture. As organizations grows so do its people and more particularly so do its leaders. As time passes these leaders in turn begin to influence the organization culture. While it is possible that home grown leaders influence culture in a particular way so do direct mid-level hires who do their own influences. Effectively organizations, structures, behaviors, cultures and leaders co-exist.

Any study would have to necessarily connected the way organizations, cultures and leaders connect and influence one another. Essentially that is the purpose of this study. And the focus is to identify cultures that exist, impact or is desirable in Digital Companies. To identify how does a leader influence culture in the context of specific types of...

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Dr. Ganesh Shermon

Managing Partner at RiverForest Foundation, Canada

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