Analytics – priority area of focus for HR

Analytics - priority area of focus for HR
The ability to link business performance parameters with personal aspirations and the growth path of the employees on the strength of predictive and prescriptive analytics should help create an environment of trust and transparency that would be welcomed by employees.

In highly competitive businesses, where attracting and retaining the right talent is the key to innovation and continuous growth, it is important for HR functions to recognise the urgency to embrace the analytics led approach.

In the current context of employee experience being the key driver for HR managers for employee retention, the critical prerequisite would be the ability to define the scope and metrics for the employee lifecycle with organisation. This also means it is time we moved away from measuring employee satisfaction through surveys alone to blending the surveys with data points and insights offered through people analytics for planning and devising the correct approach. And such insights would be meaningful and will lead to appropriate analysis and proactive measures to avert likely dips in employee experience only when they are continuous. The employee experience journey has to commence even before the employee joins the organisation with innovative communication through the company website as well...

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Dr. Anupriyo Mallick

currently is Associate Professor and Head HR and OB, Eastern Institute for Integrated Learning in Management (EIILM), Kolkata.

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Dr. Anupriyo Mallick

currently is Associate Professor and Head HR and OB, Eastern Institute for Integrated Learning in Management (EIILM), Kolkata.

April 2024

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